What to put on a hair salon website: a checklist

Use this list before you launch or redesign

Most salon websites aren't missing big features. They're missing small, practical details that stop people from booking. Go through this list and check off what you have.

Above the fold (what shows before scrolling on a phone)

• [ ] Salon name and logo
• [ ] Neighborhood or city
• [ ] One line on what you're known for, such as "Lived-in color and precision cuts"
• [ ] A clear "Book" or "Request an appointment" button
• [ ] Tap-to-call phone number
• [ ] Your Google rating

If a visitor has to scroll to find the book button, move it up.

Service menu

• [ ] Services grouped by category: cuts, color, lightening, treatments, specialty
• [ ] A one-line description for each service
• [ ] "From" pricing on every service you can price
• [ ] A note on what changes the final price, like length, density and stylist level
• [ ] Approximate appointment length for long services
• [ ] Clear labels for services that need a consultation or patch test
• [ ] Add-ons listed, such as gloss, deep conditioning or blowout finish

Stylists

• [ ] Photo, name and level for each stylist
• [ ] Two or three specialties each
• [ ] A few photos of their work
• [ ] Direct booking or request link per stylist
• [ ] A short explanation of your stylist levels, if you use them
• [ ] Booth renters clearly noted, with their own booking links

Policies

• [ ] Consultation process for color corrections, extensions and big changes
• [ ] Patch-test policy and how far ahead to book it
• [ ] Deposit policy: which services, how much, applied or not
• [ ] Cancellation window and late-arrival policy
• [ ] No-show policy

Keep each one to a few sentences. Long legal blocks get skipped.

Trust and proof

• [ ] Google rating and a few recent reviews
• [ ] Before-and-after photos with client permission
• [ ] Photos of the salon itself so people know what to expect
• [ ] Product lines you use, if clients care about them
• [ ] Any certifications, such as extension methods or advanced color training

Practical details

• [ ] Full address in text
• [ ] Map or directions link
• [ ] Parking and transit notes
• [ ] Hours, including late nights and holiday changes
• [ ] Accessibility information
• [ ] Instagram link
• [ ] Gift cards, if you sell them

Technical basics

• [ ] Loads quickly on a phone
• [ ] Text is easy to read without zooming
• [ ] Buttons are big enough to tap
• [ ] Secure (the address starts with https)
• [ ] Your own domain name
• [ ] Contact or request form that actually reaches you, tested recently

Keep it accurate

A checklist only helps if the details stay current. Set a reminder each quarter to check prices, hours and the team section, or use a service that handles quick edits for you. WebsiteHandled, for example, covers small updates on request and handles bigger changes through a Growth Session.

What you can skip

• A blog, unless you'll actually write it
• Pages for every single service, at least to start
• Animations, sliders and autoplay video that slow the site down

The bottom line

Put the essentials at the top, make the service menu and policies clear, give stylists real profiles, and show proof. A complete, accurate one-page site beats a large site full of gaps.