What to put on a nail salon website: a checklist

Start with what clients look for first

When someone lands on your site, usually from a Google search on their phone, they want to know within seconds: is this the right place, are you open, and how do I book. Everything else comes after.

Use this checklist to make sure nothing important is missing.

The top of the page

• [ ] Salon name as it appears on your sign and Google profile
• [ ] One-line description of what you do and where: "Gel, acrylic and dip nails and pedicures in [neighborhood]"
• [ ] Address with a map or directions link
• [ ] Phone number that's tap-to-call on mobile
• [ ] Today's hours or full weekly hours
• [ ] A main button: "Book now" or "Request an appointment"
• [ ] Your Google rating where people can see it

If a client sees only this section, they should still be able to call or book.

Services and prices

• [ ] Manicures (classic, deluxe or spa)
• [ ] Gel manicure and gel removal
• [ ] Acrylic full set, fill and removal, listed separately
• [ ] Dip powder set and removal
• [ ] Pedicures, from classic to deluxe
• [ ] Nail art and add-ons: French, chrome, ombre, hand-painted, extra length, shapes
• [ ] Mani-pedi combos or packages
• [ ] Prices or clear "starting at" prices
• [ ] A short note on what changes the price, like length or design complexity

Use real text, not a photo of your printed menu.

How booking works

• [ ] Whether you take walk-ins, appointments or both
• [ ] Which services should be booked ahead (full sets, detailed nail art)
• [ ] Your booking link or request form
• [ ] Late arrival and cancellation policy, in a sentence or two
• [ ] Deposit policy if you use one

Group bookings

• [ ] A line inviting bridal parties, birthdays and events
• [ ] How many guests you can handle at once
• [ ] How to request a group time

Group bookings are worth calling out. They're easy to miss if they're buried.

Photos

• [ ] Eight to twelve strong photos of your own work
• [ ] At least one each of gel, acrylic, dip, pedicure and nail art
• [ ] One or two photos of the salon interior
• [ ] A link to your Instagram for the full portfolio

Trust signals

• [ ] Your Google rating and two or three short review quotes
• [ ] Notes on cleanliness and sanitation practices, in plain words
• [ ] Years in business or a short line about the owner, if you want it

Practical details

• [ ] Parking and transit notes
• [ ] Payment methods accepted
• [ ] Accessibility information
• [ ] Gift cards, if you sell them

Technical basics

• [ ] Loads fast on a phone
• [ ] Your own domain, not a free subdomain
• [ ] Name, address and phone exactly match your Google profile
• [ ] Booking or request form actually delivers to you (test it)
• [ ] Hours updated for holidays

That last one matters. A form that sends requests nowhere is worse than no form. If your site comes from a done-for-you service like WebsiteHandled, requests go straight to your email with a calendar invite, but whatever you use, send yourself a test.

What you can leave out

You don't need a blog, a long history page, auto-playing music or ten separate pages. One clear, well-organized page covers what most nail clients need.

The bottom line

Put the essentials up top, give clients a clear menu with prices, explain how booking and walk-ins work, show your best work and your rating, and make sure every button and form actually works. Check it against this list once a season and you'll catch problems before clients do.