What to put on a tire shop website: a checklist

How to use this checklist

Go through it with your current site open on your phone, not your computer. Most of your visitors are on a phone. If something on the list is missing or buried, that's your next fix.

At the top of the page

These should all be visible without scrolling on a phone:

• [ ] Shop name and logo
• [ ] Tap-to-call button
• [ ] Today's hours, or "Open now until..."
• [ ] Your city or neighborhood
• [ ] A one-line description, like "New and used tires, flat repair and alignment"
• [ ] A request or quote button

Services

List each one separately, in the words customers search. Mark the ones you want more of.

• [ ] New tires
• [ ] Used tires
• [ ] Mount and balance
• [ ] Flat tire repair
• [ ] TPMS service and sensor replacement
• [ ] Wheel alignment
• [ ] Tire rotation
• [ ] Seasonal changeovers
• [ ] Tire storage
• [ ] Wheels and rims, if you sell them
• [ ] Fleet or commercial work, if you take it on

Skip anything you don't do. A wrong service brings in calls you have to turn away.

Tires you carry

• [ ] Brands you stock regularly
• [ ] Types: passenger, light truck, performance, winter, all-season
• [ ] Common sizes you keep on hand
• [ ] Whether you sell used tires and how you inspect them
• [ ] How fast you can special order

Trust

• [ ] Google rating and a link to your reviews
• [ ] Years in business
• [ ] Real photos of your shop, bays and tire racks
• [ ] Any warranty or road hazard coverage you offer, stated plainly
• [ ] A short note about who runs the shop

Practical details

• [ ] Full address and a directions button
• [ ] Full weekly hours, plus holiday changes
• [ ] Walk-ins welcome, or appointment only
• [ ] Waiting area or drop-off options
• [ ] Payment methods
• [ ] Parking and how to find the entrance, if it's not obvious

Request form

Keep it short. Ask only what you need to quote or schedule:

1. Name and phone
2. Vehicle year, make and model
3. Tire size, if known (example: 225/65R17)
4. What they need
5. Preferred day and time

Make sure the form actually sends to an inbox someone checks. Test it.

What to leave out

• Long histories of the business. One or two lines is plenty.
• Stock photos of tires that clearly aren't yours.
• Prices you can't hold when distributor costs move.
• Pop-ups and chat widgets that cover the call button on a phone.
• Anything that slows the page down.

Before your busy season

• [ ] Hours updated
• [ ] Changeover section added or brought to the top
• [ ] Form tested
• [ ] Phone number checked
• [ ] Rating and photos current

If you'd rather not handle this yourself, WebsiteHandled builds the page from your Google listing and makes quick edits like these on request.

The bottom line

A tire shop site doesn't need to be big. It needs to answer what a driver wants to know, in order: can you help me, are you open, how do I reach you. Work through this list and you're most of the way there.