Guides
For auto body.
Practical guides for auto body and collision shop owners on winning estimates online and earning trust after an accident.
October 23, 2026
6 body shop website mistakes that lose estimates
Common body shop website mistakes, from buried estimate buttons to stock photos and silence on insurance, and how to fix each one.
October 22, 2026
What to put on a body shop website: a checklist
A practical checklist of everything a collision repair website needs, in the order a stressed driver looks for it on a phone.
October 22, 2026
Your own website vs. an insurer referral listing
How a body shop's own website compares to an insurer referral or DRP listing, and why many shops benefit from having both.
October 22, 2026
How to get more Google reviews for your body shop
Honest ways for collision shops to get more Google reviews: when to ask, how to make it easy and how to reply.
October 22, 2026
Before-and-after photos that win collision jobs
How to take and use before-and-after repair photos on your body shop website so new customers trust your work.
October 22, 2026
How to show up for "collision repair near me"
The practical steps that help a body shop appear in Google's map results for collision repair near me and similar local searches.
October 22, 2026
What to say about insurance claims on your website
How to explain insurance claims on your body shop website clearly and honestly, without giving legal advice or overpromising.
October 22, 2026
Getting estimate requests online with damage photos
How to set up online estimate requests for your body shop so customers send damage photos and the details you need before they arrive.
October 22, 2026
How much does a body shop website cost?
What a collision shop website really costs: do-it-yourself, agency builds and done-for-you plans, plus the hidden costs owners forget.
October 22, 2026
Does an auto body shop need a website?
Most collision customers search before they call. Here's why a body shop needs its own website and what it should do for you.