What to put on a body shop website: a checklist

How to use this checklist

Picture the person landing on your site: they've just had an accident, they're on their phone and they want to know three things fast. Can you fix it, can they trust you and how do they reach you. Work through this list in order.

At the top of the page

• [ ] Shop name, large and clear
• [ ] City or neighborhood
• [ ] Google rating and number of reviews
• [ ] "Request an estimate" button
• [ ] Tap-to-call button
• [ ] Hours, or at least "Open today until..."

All of that should be visible on a phone without scrolling.

Just below

Services

• [ ] Collision repair
• [ ] Dent repair and paintless dent repair, if offered
• [ ] Paint and refinish, including color matching
• [ ] Frame and unibody straightening
• [ ] Bumper repair and replacement
• [ ] Glass, scratch and scuff repair, if offered
• [ ] Any specialties: trucks, fleet, specific brands, aluminum

Use the words customers use. "Dent repair" beats internal shorthand.

Insurance claims

• [ ] A line saying you work with insurance companies
• [ ] A short step-by-step of the claim process at your shop
• [ ] A general note that in many states drivers can choose their own repair shop
• [ ] What to bring: insurance card, claim number, keys
• [ ] A note that you also handle customer-pay jobs

Getting the car to you

• [ ] Towing: whether you offer it or can arrange it
• [ ] Rentals: whether you can help arrange one, and that coverage depends on their policy
• [ ] After-hours drop-off instructions, if you allow it

Further down

• [ ] Before-and-after photos from your own shop
• [ ] Certifications and training you actually hold
• [ ] Warranty on your repairs, described accurately
• [ ] A short "how a repair works here" section: estimate, approval, repair, inspection, pickup
• [ ] Rough repair timelines, described honestly as estimates
• [ ] Languages spoken, if more than one
• [ ] Payment methods
• [ ] Address with a map and a directions link
• [ ] Parking and entrance notes, if the lot is confusing
• [ ] Short FAQ covering the questions you hear most

The estimate request form

• [ ] Name, phone, email
• [ ] Year, make and model
• [ ] Damage description
• [ ] Drivable: yes or no
• [ ] Insurance claim: yes, no or not yet
• [ ] Preferred drop-off time
• [ ] Clear instructions for sending damage photos
• [ ] A note that photo estimates are preliminary

Behind the scenes

• [ ] Your own domain name
• [ ] Fast loading on a phone over cellular data
• [ ] Name, address and phone matching your Google Business Profile exactly
• [ ] Page title that includes "auto body" or "collision repair" and your city
• [ ] Website linked from your Google Business Profile
• [ ] Form submissions reaching an inbox someone actually checks

What to leave out

• Stock photos of shiny cars that aren't yours
• Long company history at the top of the page
• Pop-ups that cover the screen on a phone
• Promises about what insurance will pay
• Separate pages for every minor service unless you have real content for each

Keep it current

Set a monthly reminder to check hours, add a few new before-and-after photos and confirm the estimate form still delivers. If your plan includes quick edits on request, as WebsiteHandled's does, send changes as they happen instead of saving them up.

The bottom line

If a stressed driver can see your rating, what you fix and a clear way to request an estimate within a few seconds on their phone, your site is doing its job. Everything else on this list builds the trust that turns that request into a repair order.