How to list nail services and prices online (gel, acrylic, dip, pedicure)

Why your price list matters so much

For a nail salon, the service menu is the most-read part of your website. Clients want to know two things before they call: do you do what I want, and roughly what will it cost. If they can't tell, they move on to a salon that makes it clear.

A good menu also saves your front desk. Fewer calls asking "how much is a fill?" means more time for the clients in the chairs.

Group services the way clients think

Clients don't think in your internal codes. They think in categories. A clean structure looks like this:

1. Manicures – classic, deluxe or spa
2. Gel – gel manicure, gel removal, gel on toes
3. Acrylic – full set, fill, removal
4. Dip powder – full set, removal
5. Pedicures – classic, deluxe, specialty
6. Nail art and add-ons – French, chrome, ombre, hand-painted art, extra length, shape changes
7. Packages – mani-pedi combos, bridal or group bookings

Keep each category short. If a section runs past six or seven items, it's probably time to merge similar services.

Write descriptions that answer the obvious question

One line per service is usually enough. Say what's included and anything that changes the price.

| Service | What to say | | --- | --- | | Gel manicure | Shape, cuticle care, gel color, how long it typically lasts | | Acrylic full set | Length included, whether shape and plain color are included | | Acrylic fill | How many weeks after a set it applies, what happens if it's been longer | | Dip powder | Whether removal of old dip is included or extra | | Deluxe pedicure | What's added over the classic: scrub, mask, massage, hot towels | | Nail art | Per-nail or per-set pricing, and that complex designs are quoted in person |

Full sets vs. fills: be explicit

This is where most confusion happens. List full sets and fills as separate lines. If a fill only applies within a certain window, say so. If a client coming from another salon needs a new set rather than a fill, say that too. It prevents awkward conversations at the chair.

"Starting at" prices are fine

Nail work varies. Length, shape, design complexity and repairs all change the time involved. It's completely normal to write "starting at" for sets and nail art. What doesn't work is no price at all. A starting price gives clients enough to decide, and you can quote the final number in person.

A few habits that keep it honest:

• Note what bumps the price: extra length, coffin or stiletto shapes, 3D art, repairs.
• Keep removal pricing visible so it isn't a surprise.
• If you charge differently for different techs, say so simply.

Keep it the same everywhere

Your prices probably live in three or four places: your website, your Google Business Profile, your booking app, and maybe a sign at the front desk. When they disagree, clients notice, and it erodes trust.

Pick one master list. When you change a price, update every place on the same day. With a done-for-you service like WebsiteHandled, a price change is a quick edit you request rather than something you log in to fix yourself.

Make it easy to read on a phone

Most clients will read your menu on a phone, often while deciding between two salons. Avoid putting your menu only in a photo of a printed sheet; it's hard to read and Google can't understand it. Use real text, clear category headings and prices aligned so they're easy to scan.

The bottom line

Group your services the way clients search, separate full sets from fills, use "starting at" where you need flexibility, and keep the list identical everywhere it appears. A clear menu answers questions before they're asked, and that turns browsers into bookings.