Barbershops guides
Barbershop website vs. Booksy or Squire page
By Dhan Phagoo · Updated
What a booking app page gives you
Booking apps handle the scheduling side well: open slots, reminders, sometimes payments and deposits. Your profile page on the app lists your services and lets people book.
Where it falls short
- It's not your address. Your link is on the app's domain, not yours.
- You're shown next to competitors. Apps often surface other nearby shops.
- Limited Google value. Google gives more weight to your own website as confirmation of your business.
- You don't control it. Layout, rules and fees are the app's call, and they can change.
What your own website gives you
- Your name in the address bar
- A page that's only about your shop
- A stronger signal to Google that your business is real and local
- Your rating, prices, hours and directions in one place
- Room to show your personality and your work
You don't have to choose
The common setup is simple: your website is the front door, and its book button sends people to your booking app. You keep the app's scheduling features and get the benefits of your own site.
If you don't use a booking app, your website can take requests itself and email them to you.
The bottom line
Use the app for scheduling if it works for you. Use your own website to get found and look established.
Frequently asked questions
- Can my website link to my booking app?
- Yes. Your website's book button can open your booking app page directly.
- Is a booking app page enough on its own?
- It handles scheduling, but your own website does more for your Google visibility and brand.
- What if I stop using my booking app?
- Your website stays the same; you just point the book button somewhere else or take requests directly.
Written by Dhan Phagoo, Founder of WebsiteHandled. Last updated October 22, 2026.